Anne Kuria, MPRSK on LinkedIn: Aptly put and accurately but indirectly explains earned media. (2024)

Stepping beyond the boundaries of traditional public relations and marketing approaches, we fearlessly explore avenues that many PR agencies hesitate to navigate: encompassing creative strategy, branding, video production, social media management, guerrilla efforts, and even delving into advertising. While securing substantial press coverage, consistently booking broadcasts, and creating significant media buzz for our clients remains our driving passion, we pride ourselves on being perpetual overachievers, always reaching for more.Our collective expertise is expansive and diverse. We wear various hats—storytellers, strategists, intellectuals, communicators, tech enthusiasts, visionaries, and pop-culture aficionados. We epitomize the essence of millennial marketers, embodying multitasking prowess and rejecting the limitations of a one-trick pony.In the mere ten minutes it took to craft this blurb, our dynamic team accomplished a spectrum of tasks: securing a national broadcast segment, crafting a compelling commercial script, designing a captivating press reel, pitching multiple journalists, hosting an impactful brainstorming session, providing media training for a client, all topped off with a freshly brewed cup of joe. This is just the beginning—a testament to the proactive and comprehensive approach our PR agency takes to generate unparalleled success.....#publickrelations#linkedincommunity #linkedin #marketingagency #digitalmarekting

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"I can do my job better and faster with Muck Rack, and we see more results from outreach.” Check out our latest case study to see how Betches Media utilizes Muck Rack to find global media contacts, build relationships and prove the value of #PR: https://lnkd.in/eCxQMR_y#mediarelations #publicrelationsmanagement #prvalue

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🎙️ Finding the right spokesperson at short notice is a challenge many brands face, often hindering their ability to respond swiftly to media enquiries and secure key coverage.Our blog explores how partnering with the right PR agency can be a game-changer, ensuring your brand always has access to knowledgeable and articulate spokespersons aligned with your messaging goals.Stay ahead in the media landscape by ensuring your brand remains responsive and competitive. Read more about strategic solutions to spokesperson challenges on our blog:🔗 https://lnkd.in/e-7DcerV #PRStrategy #MediaRelations #BrandVisibility

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Why are trade publications a (hidden) gem in PR? 💎 Daniel Ahern unveils the often-overlooked importance of industry-specific media outlets, and discusses how PR pros can powerfully shape a brand's narrative powerfully through trade media outreach.#PR #storytelling #mediarelations

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How to Earn Media Coverage: Three Secrets from a PR ProAs a seasoned PR pro at Rubicon PR Group, where we excel in securing top-tier media coverage in both the United States and Australia. We’ve cracked the code on getting clients featured in big-name outlets like Forbes, Business Insider, and The Washington Post. Want to know how we do it? Here are three secrets:1. Have the Right Angle: Let me let you in on a little secret: the media doesn’t care about your sales pitch. Shocking, right? They’re not in the business of advertising for free. What they crave is your expertise. So, ditch the sales talk and offer them a story that showcases your knowledge. Marry your insights with a compelling narrative, and do this often. More stories equal better results. It’s like dating—frequency and substance matter! 💪2. Pick the Right Categories: You might be offering fantastic services, but if they don’t fit the current media cycle, you’re out of luck. Let’s say you’re an IT company riding the AI wave. Focus on thought leadership in AI. This positions you as a go-to expert in a hot topic and aligns your coverage with your business growth. It’s like choosing the right outfit for the party—you’ve got to dress to impress. 👊 3. Be Consistent and Build Relationships: So you want the media to cover just your company, not just your commentary? That’s going to take time and a lot of value from your end. It’s all about building relationships. Consistency is key. Reporters need to see you often enough to remember you (in a good way). And remember, don’t send them your sales pitch or a boring press release. Offer them a juicy story. Think of it as dating—again. You need to keep showing up and offering value if you want to go steady. 🙏These three strategies are your ticket to media coverage. Be consistent, find the right angle, and build those relationships. And hey, if you need a hand, you know where to find us!#prfirm #pr #marketing

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Wondering why you need a PR firm on your side? ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀👩🏽💻 Read our latest blog where we dish the insider secrets on the benefits of teaming up with a firm that speaks your language - just to a bigger audience. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀“Many of our clients this of us as a speciality shop for unique situations.” Read more here: https://lnkd.in/dXZ328sp Make your job easier 😊hello@mantrapublicity.co.za #MantraPR #mantrapublicity #prfirm

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INTERVIEW ALERT! Interested in my take on a topic that remains somewhat taboo in the PR industry as we head into 2024?I shared my thoughts with the amazing Brennan Nevada Johnson of Brennan Nevada Inc.for the below Adweek article on top PR prediction trends for 2024!Honored to be sharing the spotlight withHaley Hammerling,Kara Silverman, Chris H., Karolina Throssell, Samantha DiGennaro,andHannah Martin!#publicrelations #PR #hospitality #MSPs #ITchannel

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Alberta James, a PR Executive of Global Media Alliance shares about the important role PR will play in the future. Read the full article below.Want to share your thoughts too? Email us at info@wprd.app#WPRD2024 #WorldPRDay

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Imagine a world without PR...Newspapers overflowing with marketing brochures instead of captivating stories. Brand representatives fumbling for answers during interviews. Marketers constantly battling PR crisis instead of crafting compelling campaigns. PR is the silent hero behind the scenes, shaping narratives, building reputations, and navigating the ever-changing media landscape. It goes far beyond blasting press releases.We are strategic storytellers- ️We craft narratives that resonate with audiences, build trust, and safeguard brand image. We navigate crises with a cool head, ensuring smooth sailing even in rough waters. We're constantly evolving alongside the media landscape, keeping our finger on the pulse of what matters most.Yes, it's demanding, fast-paced, and sometimes stressful- But the rewards are unparalleled. We get to witness the impact of our work firsthand, shaping how the world perceives the brands we represent.P.S. Looking to connect with other PR professionals? Let's build a network!#PR #PublicRelations #StrategicCommunication #Storytelling

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Confession Time 😳 I own a bi-coastal PR agency with nearly 10 tenured communications and public relations experts at the helm and not a day goes by that I'm not STILL slinging pitches, even 15 years after cutting my teeth as an account coordinator 💁🏻♀️ Why? 🤔Not because my team isn't insanely talented 💪-- because real talk, they are ACTUALLY the ones who make the magic happen behind the scenes. ✨Not because I have nothing better to do -- LOL, if you're anything like me, your to-do list is like whack-a-mole, knock one thing off and 5 more things appear (can you relate?) 📋🙈No, I do it because...a.) I believe as PR agency owners, we have an inherent responsibility to stay "in the work" – no matter how big & diversified we get 🌱 It's how we...🌐 Keep a close pulse on the media landscape 📖✨ Sharpen our storytelling skills 👥💪 Lead & manage our teams 📈💡 Inform clients of what's really working (and what's not)b.) And candidly, I still love the thrill of the chase🏃🏽♀️ And if you know a publicist...you know a lot of us are built the same. We live for the "omg is this really happening?!" moments 🙀 when...📺🎉 A national broadcast segment airs or... 🏆📬 The award you've been pining for years finally hits your inbox or...📰🤝 The reporter finally accepts your pitch after countless hours of research and massaging messaging. 😌 It's a high. And one that doesn't get old. So while Facebook & IG are down for the day, I'll be over here still slinging pitches the good ol' fashion way. 💼✉️What are you doing while the socials are down today? #MediaRelations #PublicRelations #PRAgency ----------------------------------------------------------------🙋🏻♀️Hi! I'm Britt- I turn national lifestyle and real estate brands into media magnets. ⌨️PM to chat all things PR!

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