ADWEEK on LinkedIn: 7 Newly Appointed CMOs to Watch (2024)

Our latest issue honors this year’s Media Plan of the Year winners 🙌 🧼 Dove won in multiple categories with two purpose-driven campaigns, #TurnYourBack and #BlackHairIsProfessional. #TurnYourBack” took aim at unrealistic social media beauty standards. The beauty brand partnered with the same influencers who had used the Bold Glamour filter to remind women to embrace their authentic beauty and instead turn their backs. It gleaned 54 million video views, more than 567,000 engagements, and an 83% positive sentiment rate.The “#BlackHairIsProfessional” campaign aimed to help Black professionals celebrate their “crown,” encourage ally support of the Crown Act, and redefine professional hair standards. It educated more than 1 million hiring managers and workplace professionals on how to create a more inclusive workplace.Check out whatother agencies and brands made the prestigious shortlist: https://adweek.it/3M95g1U

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VOICE | "If a social media manager needs advice on the latest platform updates, best practices, or industry commentary, there are plenty of places for them to find it," writes Jon-Stephen Stansel."But when it comes down to it, what social media managers need most isn’t advice—it’s validation." https://adweek.it/3Z1F4xL

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The nonprofit One Small Step has partnered with the NFL to distribute a series of PSAs across owned and operated channels like the NFL Network. https://adweek.it/3XimaS3

L.A.'s Shoe Surgeon drew inspiration and actual materials from several Cadillac models to create the exclusive line of kicks. https://adweek.it/3T972nE

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Are you truly in incognito mode...probably not. https://adweek.it/47aX4Yz

Shannon Langrand, CEO and founder at design agency Langrand, shares the many tools to her success. 👉 https://adweek.it/3XiYtck

VOICE | "If you’re trying to connect with the Next Gen, you need to not only be integrating with gaming, but also finding ways to make your brand as interactive, immersive, and playable as the titles they dive into each day," writes Tom Simpson. https://adweek.it/3T1wvPN

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Comic Relief US and Nickelodeon team up on hybrid campaign to empower kids. https://adweek.it/3X8lDRe

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“Certain jobs are mandatory,” said Ian Bruce, vp and principal analyst at Forrester. “Clearly, the CMO role isn’t.” https://adweek.it/3YV2eWC

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