CES 2023: RAM ushers in the pick-up revolution with the 1500 BEV Concept (2024)

A frunk provides even more storage space

Other features include a new front trunk that can be opened and closed electrically with the push of a button. Other electrically operated functions include the side front left charging port cover, the split multifunctional tailgate, flush door handles, side and rear entry aids, and an active diffuser. Instead of exterior mirrors, the concept car features digital cameras in small and lightweight housings made from 3D-printed materials, optimizing aerodynamics and reducing wind resistance.

Other gadgets include an electrically operated multifunction tailgate and a larger RamBox. The hourglass-shaped body and wheel arch extensions provide space for 35-inch tires on 24-inch wheels with hubcaps that light up and remain horizontally positioned while driving. The 1500 Revolution BEV Concept Car also features automatic level control.

Room wonders are possible on the new EV platform

The new proportions are made possible by the innovative STLA Frame EV platform on which the concept car is built. New intelligent safety systems and smaller, more powerful electric motors allowed the design team to move the cabin forward and extend it by more than ten centimeters compared to today's production vehicle, while maintaining the same bed length. Known as a "one-space environment," the concept car utilizes a continuous space from front to back that allows for various interior configurations. A new interior layout offers more flexibility and room for the configuration of a workspace. A significantly more spacious interior in the longer cabin is the result of a new architecture, and the size of the battery allows for more load volume. "RAM Track," RAM's rail attachment/floor rail system, offers interior flexibility for seats and the console, as well as tie-down hooks or other storage options. The system is also integrated into the front trunk and the bed, providing true flexibility from front to back.

A third row of seats is optional - up to 5.5 meters of loading length

Nearly 50 years after the introduction of the Club Cab with a second row of seats, RAM is introducing a third row of foldable seats for the first time in the 1500 BEV. The electrically operated middle door has folding seats with a removable bottom section that can be stored on the bed or outside the vehicle. The middle door with electric rear window opens a passage from the front trunk to the bed, allowing objects up to 5.5 meters long to be loaded with the tailgate closed. The focus was on the flexibility of the seats and the console, and the ability to remove the center console creates even more space if needed. On request, the armrest of the center console can swing forward of the front seat and convert into a work surface. The combination of the possibilities for the center console and the folding seats provides the model with several flexible seating configurations. Lightweight seats with integrated seat belts, grab handles, and speakers can be folded flat, adjusted to reclining, work, or conference positions, and the folding seats can be erected. The significantly larger interior benefits the passengers in the second and third rows, who enjoy limousine-like space.

    Tuning Fork Design Across the Entire Width

    Inside the BEV pick-up, the "tuning fork" design stretches across the entire width of the dashboard and follows this theme along the entire cabin length. A full touchscreen display comprising two screens with a combined display diagonal of up to 71 centimeters is the centerpiece. The lower display has three different options – a minimal or extended view and a full-screen view depending on the task – and can be removed and used in various areas of the vehicle. The upper screen can also be moved on the RAM rail mounting system. The tasks of the rearview mirror – and much more – are taken over by an intelligent rear camera with a 360-degree view, speakers, and microphones that are compatible with voice assistants like Alexa and Siri.

    When reversing, the camera combines images from various other cameras around the truck, providing the driver with a 360-degree view on the digital screens inside the cabin. The rearview system also features an additional rear floodlight. Besides the rear camera, the rearview system also communicates with biometric cameras that monitor the truck's surroundings when it approaches objects or objects approach the truck. Digital side-rear cameras and an augmented reality (AR) head-up display (HUD) emphasize the advanced technology on board.

    Foldable Steering Wheel for Flexible Workspace

    A top and bottom flattened and foldable steering wheel offers capacitive controls, digital screens, and an illuminated RAM emblem. Passengers can use touch swipe technology to operate the sun visors or the entire electrochromic roof and adjust the light transmittance. The full glass roof with electrochromic panels and integrated roof rails features ambient lighting controlled via the roof console.

    Sustainability: By-products from the Apple Industry

    Sustainability was a key focus in the development of the concept car, resulting in unique and inventive materials throughout the interior. Examples include the "Greyslate Nanostone" veneer, which is durable and lightweight, and "Apple" leather, a by-product of the apple industry that is naturally animal-free and cruelty-free. The concept car also features a uniquely textured cabin floor made from recycled rubber and cork particles.

    The technological highlights of the RAM 1500 Revolution BEV Concept Car include:

    • Personal Vehicle Assistant - A virtual assistant equipped with artificial intelligence (AI) that enhances user interaction inside and outside the vehicle. A 3D RAM avatar acts as the vehicle's face and responds to various voice commands from the user. Additionally, voice control allows the concept car to follow the owner's instructions while they are outside the vehicle, such as closing the windows, playing music, taking a photo, and following them in Shadow Mode...
    • Shadow Mode – The vehicle can automatically follow the driver walking ahead. This voice-controlled function can be useful in situations where the driver needs to walk a short distance and does not want to get back into the truck, such as collecting tools or equipment from a job site. The truck follows the driver at a safe distance using sensors and camera technology to navigate obstacles. This innovation enhances efficiency and makes work easier and more convenient.
    • My Day - Intelligent Trip Planning, which provides suggestions at the right time and place based on the user's schedule and habits.
    • Cabin Mode - Cabin Modes are "one-button" settings that adjust multiple interior functions at once. They include options such as Productivity Mode, Social Mode, Party Mode, Relaxation Mode, and Custom Modes. Integrated functions include interior lighting, seat position, window and sunroof tinting, chassis tuning, sound zones, and display content.
    • Advanced Augmented Reality (AR) Heads-up Display (HUD) - This feature combines AR HUD and advanced camera and sensor technology for enhanced driving assistance. Camera and sensor technology allow the driver to see objects outside their normal view on the AR HUD. The AR HUD can also display information.
    • Smart Charging App - A mobile application that helps the user measure objects to determine if they can be transported with their vehicle. To obtain the dimensions of an object, users can scan the product's barcode or use an integrated augmented reality camera measuring tool. The mobile app shows users how best to position the object in their vehicle. Projectors inside and outside the cabin provide suggestions for suitable storage space.
    • Adjustable and Removable Lower Display – The lower display in the co*ckpit can be used as a tablet, passenger display, workspace on the load floor, vehicle control, or video game controller. The two displays, each with a 36-centimeter screen diagonal, can be combined in the co*ckpit to create a larger viewing area.
    • Smart Home Control - The user can control their smart home via the infotainment screen and set devices like lights, cameras, thermostats, and sound systems.
    • Advanced Camera and Sensor System - Multiple cameras and sensors work together to enable additional features such as 3D recording, biometric identity recognition, and 360° photo and video recording.
    • External Projector - Several built-in projectors provide an efficient way to visually convey information to the user. The projectors also serve as a mobile cinema, allowing the owner to host a movie night anytime, anywhere.
    • Autonomous Capabilities - In the autonomous mode of Level 3+, the vehicle retracts the steering wheel to provide the driver with more space. The interior lighting, AR-HUD, smart seats, and steering wheel work together to provide the driver with a higher level of situational awareness.

    Translated automatically from German.

    CES 2023: RAM ushers in the pick-up revolution with the 1500 BEV Concept (2024)
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